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Strategies to create category-winning plant-based meat alternatives
3 May 2024
Keep an eye on emerging categories like breakfast products; offer vegan options in meal kits; and consider ingredient blends to stand out in the increasingly crowded plant-based meat alternative category, says market research experts from Frost & Sulli...
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Magnum targets ice cream lovers’ moods with new flavours
2 May 2024
Unilever-owned Magnum has released a suite of “mood-inspired flavours” as the 2024 ice cream season kicks off. The offerings, marketed as the Magnum Pleasure Express, are Magnum's first foray into the “mood-food” category.
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Children’s food and drink claims centre on health and wellness
1 May 2024
A new report by HealthFocus International shows parents are at the forefront of health and wellness trends, leading the way for packaging claims on children’s products.
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Plant-based marketing 101: How to create a standout plant-based dairy product
30 Apr 2024
Aurore de Monclin from HMT, the marketing firm that helped rebrand Oatly, shares her tips to create a plant-based dairy brand that stands out from the crowd.
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The UK considers new food labelling requirements
29 Apr 2024
The UK government is carrying out a consultation on “fairer and clearer” food labelling designed to provide transparency to consumers and support farmers by recognising their products.
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PAN calls for ban after ‘forever chemicals’ found in UK food
26 Apr 2024
Campaign group Pesticide Action Network (PAN) found PFAS pesticides, or ‘forever chemicals’, in over half of the samples of British produce it tested – but the UK government says strict limits are in place.
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Red yeast rice: Japan recalls supplements after investigation into deaths
25 Apr 2024
Red yeast rice supplements from Kobayashi Pharmaceutical were recalled over their potential link to kidney disease following five deaths and approximately 240 hospitalisations.
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Shifting global consumer sentiment drives non-plastic packaging innovation
24 Apr 2024
Consumer attitudes towards packaging are rapidly changing around the world, causing brands to respond with increasing claims of ‘eco-friendly packaging’.
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The eight global food trends shaping the future of dining
23 Apr 2024
Unilever’s Future Menu Trend 2024 report identifies the global food trends shaping the food service industry, providing insights into changing consumer preferences that could provide inspiration for packaged food and drink brands.
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Innova research highlights how floral flavours are having a moment
22 Apr 2024
Florals are among the most desirable flavours for global consumers right now, a trend that is tied to their association with health and nutritional properties.
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Balenti adds the benefits of baobab to functional nut butters
19 Apr 2024
French startup Balenti uses sustainably sourced, wild-harvested baobab fruit to make its healthy nut butters with functional benefits.
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Report outlines how the US interfered with marketing restrictions on formula across the globe
18 Apr 2024
A recent investigative report by ProPublica unmasked the extensive interference by the US government in international regulations concerning the marketing of formula.
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